Route & Retreat

Path to True North

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Setup & Health

Path to True North

What’s feeding the dashboard, and what’s still to wire up. This tab always lives here — come back any time to see what’s connected.

Checking connections…
Connected & flowing Set up — waiting on data Waiting on access

Data sources we pull from

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Website tracking (PostHog)
Every visit, page-read, and click on the site — the core of the dashboard.
Needs: the tracking snippet below installed on the site.
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Meta Ads
Ad spend, reach, and which ads drive signups (Facebook + Instagram).
Needs: partner access to your Meta ad account.
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Email (Kit / ConvertKit)
Open and click rates, and who’s engaging with the emails.
Needs: your Kit API key (read-only).
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Google Analytics (GA4)
Traffic sources and search-driven visits.
Needs: our email added to your GA4.
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Google Search Console
What people search to find the retreat, and where it ranks.
Needs: our email added to Search Console.
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Bookings & deposits (HoneyBook)
The finish line — inquiries, bookings, and revenue from HoneyBook.
Needs: your HoneyBook connected so bookings flow into the dashboard.
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Trackable links (podcasts & mentions)
Short links like retreatinfo.link/sisters — how many people acted on a podcast interview, a guest post, or a shout-out. Works even before website tracking is on.
Needs: our link tracker connected.
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What we set up

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The dashboard & login
Your dashboard home. Right now it shows setup progress; your live numbers appear here as connections come online.
Live
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Tracking snippet on the site
The one line of code that switches website tracking on.
Needs: this snippet pasted into Squarespace → Settings → Advanced → Code Injection → Header.
<script> !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.crossOrigin="anonymous",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister unregister_for_session getFeatureFlag getFeatureFlagPayload isFeatureEnabled reloadFeatureFlags updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures on onFeatureFlags onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey identify setPersonProperties group resetGroups setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags reset get_distinct_id getGroups get_session_id get_session_replay_url alias set_config startSessionRecording stopSessionRecording sessionRecordingStarted captureException loadToolbar get_property getSessionProperty createPersonProfile opt_in_capturing opt_out_capturing has_opted_in_capturing has_opted_out_capturing clear_opt_in_out_capturing debug".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]); posthog.init('phc_pJbpenimntwufHiZHfJin9ccDLZe2SpTZB9x2dxYQGDF',{api_host:'https://us.i.posthog.com',person_profiles:'identified_only'}) </script>
Waiting on access

As each piece connects, its row turns green here. Your numbers tab opens up as data starts flowing — and this Connections tab stays put so you can always check what’s live. Questions? Just reply to the email that sent you this.

A preview of what your dashboard will show. Every number here fills in on its own as each connection comes online — nothing on this page is made up.

Your goal
Sisters Retreat · Oct 8–11
Seats booked will track here as bookings come through HoneyBook. Right now: waiting to connect.
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Website visitors
Once your tracking snippet is live.
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Email sign-ups
From Kit, once connected.
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Inquiries
From HoneyBook, once connected.
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Ad spend
From Meta, once connected.
Where your visitors come from
Which channels — ads, email, social, search — actually bring people to your site.
Your ads at a glance
What you’re spending, who it reaches, and which ads turn into inquiries.
Inquiries → booked seats
Your funnel from first visit, to inquiry, to a booked seat toward the Sisters Retreat.

This is a sketch of the finished dashboard — the moment data starts flowing, these turn into your real, live numbers. Head to the Connections tab to see what’s still to hook up.

Every change we make to your website, ads or emails gets logged here with the date it happened — so when a number moves, you can see what caused it instead of guessing. Your log starts the day we begin work.

Nothing logged yet
Entries will appear here as work ships.