Route & Retreat

Path to True North

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Setup & Health

Path to True North

What’s feeding the dashboard, and what’s still to wire up. This tab always lives here — come back any time to see what’s connected.

Checking connections…
Connected & flowing Set up — waiting on data Waiting on access

Data sources we pull from

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Website tracking (PostHog)
Every visit, page-read, and click on the site — the core of the dashboard.
Needs: the tracking snippet below installed on the site.
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Meta Ads
Ad spend, reach, and which ads drive signups (Facebook + Instagram).
Needs: partner access to your Meta ad account.
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Email (Kit / ConvertKit)
Open and click rates, and who’s engaging with the emails.
Needs: your Kit API key (read-only).
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Google Analytics (GA4)
Traffic sources and search-driven visits.
Needs: our email added to your GA4.
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Google Search Console
What people search to find the retreat, and where it ranks.
Needs: our email added to Search Console.
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Bookings & deposits (HoneyBook)
The finish line — inquiries, bookings, and revenue from HoneyBook.
Needs: your HoneyBook connected so bookings flow into the dashboard.
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Trackable links (podcasts & mentions)
Short links like retreatinfo.link/sisters — how many people acted on a podcast interview, a guest post, or a shout-out. Works even before website tracking is on.
Needs: our link tracker connected.
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What we set up

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The dashboard & login
Your dashboard home. Right now it shows setup progress; your live numbers appear here as connections come online.
Live
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Tracking snippet on the site
The one line of code that switches website tracking on.
Needs: this snippet pasted into Squarespace → Settings → Advanced → Code Injection → Header.
<script> !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.crossOrigin="anonymous",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister unregister_for_session getFeatureFlag getFeatureFlagPayload isFeatureEnabled reloadFeatureFlags updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures on onFeatureFlags onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey identify setPersonProperties group resetGroups setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags reset get_distinct_id getGroups get_session_id get_session_replay_url alias set_config startSessionRecording stopSessionRecording sessionRecordingStarted captureException loadToolbar get_property getSessionProperty createPersonProfile opt_in_capturing opt_out_capturing has_opted_in_capturing has_opted_out_capturing clear_opt_in_out_capturing debug".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]); posthog.init('phc_pJbpenimntwufHiZHfJin9ccDLZe2SpTZB9x2dxYQGDF',{api_host:'https://us.i.posthog.com',person_profiles:'identified_only'}) </script>
Waiting on access

As each piece connects, its row turns green here. Your numbers tab opens up as data starts flowing — and this Connections tab stays put so you can always check what’s live. Questions? Just reply to the email that sent you this.

A preview of what your dashboard will show. Every number here fills in on its own as each connection comes online — nothing on this page is made up.

Your goal
Sisters Retreat · Oct 8–11
Seats booked will track here as bookings come through HoneyBook. Right now: waiting to connect.
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Website visitors
Once your tracking snippet is live.
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Email sign-ups
From Kit, once connected.
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Inquiries
From HoneyBook, once connected.
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Ad spend
From Meta, once connected.
Where your visitors come from
Which channels — ads, email, social, search — actually bring people to your site.
Your ads at a glance
What you’re spending, who it reaches, and which ads turn into inquiries.
Inquiries → booked seats
Your funnel from first visit, to inquiry, to a booked seat toward the Sisters Retreat.

This is a sketch of the finished dashboard — the moment data starts flowing, these turn into your real, live numbers. Head to the Connections tab to see what’s still to hook up.